ALL GOOD THINGS TAKE TIME

Vargo Brother Ferments produces small batch, seasonal ferments with locally sourced ingredients. VBF grew a large audience from selling their products via social media and upon expanding their production capacity, they were ready for a brand refresh to solidify their visual identity with the goal of expanding their footprint in local stores.

The goal was to stay true to VBF’s honest voice and values. We designed utilitarian packaging to represent the thoughtful process of fermenting and added more flavor through a set of icons that echo VBF-isms. These icons float like the contents of the product and are a reminder of the time and handmade quality that is absorbed in every jar.